The Unveiling of the Dwyane Wade Statue: A Real-Life Success, but a Social Media Fail
AP Photo/Michael Laughlin This past weekend, I attended the unveiling of the Dwyane Wade statue at the Miami Heat’s Kaseya Center, an...
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Fanny Ariel
Oct 282 min read
Ja Morant’s Viral TikTok Sound: A Social Media Win for NBA YoungBoy’s Streams
When Memphis Grizzley’s basketball player Ja Morant turned NBA YoungBoy’s lyric, “It’s a parade inside my city, yeah,” into a post-game...
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Fanny Ariel
Oct 32 min read
Brand Evolution vs Rebrand: The Secret to Balancing Innovation with Nostalgia to Keep Consumers Engaged
Recently, I came across a post on LinkedIn about the backfire that Minute Maid experienced after rebranding their orange juice cartons....
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Fanny Ariel
Sep 122 min read
The Three Essentials of Marketing Success: Emotion, Logic, and Repetition
In marketing, connecting with your consumers is the key to a successful transaction. This can be done in several approaches: emotional...
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